What does the TLP logo mean?
by Terry O'Connor
The final image expresses two parallel messages - one speaks of the individual growth and the other speaks of the development of the inquiring mind. The message of growth is illustrated throughout five frames.
A logo's strength is measured by its ability to capture the personality of the organization. While it speaks in a visual vocabulary that many can understand, it should become a thumbprint that sets it apart from others.
When Gordon Cressy approached Terry O Communications to develop a logo for The Learning Partnership, he spoke of an organization whose chief aim was to create a learning culture in which children would want to learn, be able to learn, and be given the opportunity to learn, so that they could grow to their maximum potential.
In the meetings that followed, I learned of the unique collaboration of leaders in education, business and the community coming together to encourage youth to develop personal skills that would make them better problem-solvers, as well as caring and responsible citizens for the future - providing youth with the means to flourish, business to grow and neighborhoods to revitalize.....
The development of an inquiring mind is represented through punctuation - punctuation that denotes a statement (a period that completes a statement), the questioning statement (a question mark) and the realization that the answer has been found (an exclamation mark). "Aha, I have the answer!"
The five frames give the feeling of animation, which exhibits the concept that the learning process is not stagnant, but always developing.