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Our Logo

Building on the past and looking to the future.

The Learning Partnership is very proud of its rich past and the inspiration on which it was founded. Our original logo depicts our philosophy very well with its five frame design. On the year of our 20th Anniversary in 2013, we look to the future with a refreshed eye - and are proud to launch our new logo. 



 

Our growth has demanded that we need a unique yet unified brand. Building on the solid foundation of the past, we wanted a new look that honoured our successful history, yet was fresh, vibrant and crisp. We wanted to stay with the boxes that built our original look and we maintained the ‘exclamation mark’ to both tie us to the past and to punctuate the importance of public education. 

 
We kept our original colours of blue and orange because, for us, blue represents stability and organization, and orange represents innovation – two ideal colours that together represent The Learning Partnership. We created complementary “program” versions of our new logo for consistency and clarity, and to always tie our name to our work. Lastly, we shortened our tag line so it is precise and clearly connects our work to our country’s future. 
 
We hope you love our new look as much as we do!

The Story behind The Learning Partnership’s Original Logo
(Original logo designed by Terry O'Connor and Gordon Cressy; new logo designed by Scott Oldford and Akela Peoples) 

The final image expresses two parallel messages - one speaks of the individual growth and the other speaks of the development of the inquiring mind. The message of growth is illustrated throughout five frames.














The Development

A logo's strength is measured by its ability to capture the personality of the organization. While it speaks in a visual vocabulary that many can understand, it should become a thumbprint that sets it apart from others. When Gordon Cressy approached Terry O Communications to develop a logo for The Learning Partnership, he spoke of an organization whose chief aim was to create a learning culture in which children would want to learn, be able to learn, and be given the opportunity to learn, so that they could grow to their maximum potential.
 
In the meetings that followed, I learned of the unique collaboration of leaders in education, business and the community coming together to encourage youth to develop personal skills that would make them better problem-solvers, as well as caring and responsible citizens for the future - providing youth with the means to flourish, business to grow and neighbourhoods to revitalize...
 
The development of an inquiring mind is represented through punctuation - punctuation that denotes a statement (a period that completes a statement), the questioning statement (a question mark) and the realization that the answer has been found (an exclamation mark). "Aha, I have the answer!"
 
The five frames give the feeling of animation, which exhibits the concept that the learning process is not stagnant, but always developing.