This profile is part of a series in support of Take Our Kids to Work Day on November 3, 2021. Launched in 1994, Take Our Kids to Work Day is the most recognized career exploration event in Canada. With the pandemic continuing to change how students learn, the 27th annual Take Our Kids to Work Day presented by RBC Future Launch will be back with a virtually delivered look at the world of work for Grade 9 students across Canada.
This year’s theme – You Belong Here! – will expose young minds, as they enter their first year of high school, to a wide range of careers reflecting the full diversity of students, interests and the future world of work.
To learn more and register, go to takeourkidstowork.ca.
Managing Director, Brand & Marketing Communications
In high school, I would have been voted most likely to:
Develop and create cool things!
Skills I rely on most in my role:
Logic and art, i.e. critical thinking with creative execution
Q: What education do I need to pursue if I want to work in marketing?
Pursue courses that allow you to flex both your creative and logic muscles!
Marketing is a wide-ranging discipline that allows for communicating, creating and delivering unique offerings to consumers. I would recommend foundational courses that build your understanding of strategic planning, consumer behaviour and creativity.
Core areas of study include a) market research—gives you the understanding of your brand and consumers through audience segmentation, concept creation and results; b) digital marketing—is one of the fastest-growing channels for targeted messages, engagement and social conversations; c) media planning—the where/how will consumers get your information across various channels like TV, radio/podcasts, digital and social platforms.
Q. Can you recommend career paths for someone who is very artistic, has an eye for detail, loves taking pictures and making videos?
Very cool skillset! I would suggest any of these career paths:
- Graphic Designer—You can really amplify your creative side by working with artists and other creatives to develop and design content like websites/blogs, advertisements, copywriting or social campaigns.
- Digital Content Creator—Gives you the opportunity to create themes and styles for advertising campaigns and social media content/outreach with influencers.
- Video Production—Combining imagination and technical skills, video will remain a core communications channel. As technology advances, brands will always look for unique storytellers to help shape their messages through video.